San Francisco Based NADA 2015 and IT Security

The NADA story began in 1917 when 30 auto dealers traveled to the nation’s capital to convince Congress not to impose a luxury tax on the automobile. They successfully argued that the automobile is a necessity of American life, not a luxury. From that experience was born the National Automobile Dealers Association. Today, NADA represents nearly 16,000 new-car and new-truck dealerships with 32,500 franchises, both domestic and international.

Imagine hundreds upon hundreds of vendors selling their tools, services, software and expertise to these dealers. Somewhere in that mix is the possibility of data breaches. And think of what dealers may house: sensitive data, PII, credit applications – all of which may include social security numbers, date of births, credit card numbers and more.

There are a few vendors focusing on security at San Francisco based NADA 2015 this week. Here are some quotes and links to their products and/or services:

Automotive Compliance Consultants / Nuspire Networks

Automotive Compliance Consultants and cyber-security partner Nuspire Networks have stated that cybercrime is on the rise, and dealerships run the same risks as do national merchandisers struck by hackers in recent months. Automotive Compliance Consultants and cyber-security partner Nuspire Networks will discuss dealership security with dealers at NADA Convention and Expo (Booth No. 3318N), which is scheduled for Jan. 23-25 in San Francisco.

The firm said it believes dealers aren’t taking the risk of cybercrime seriously, pointing to a survey by the National Cyber Security Alliance. It showed that 30% of small- to medium-sized business owners surveyed believe they are more likely to be struck in the chest by lightning before their computer systems fall victim to an Internet attack.

Security Key Systems

Security Key Systems (SKS), an automotive technology company specializing in key control and security systems, announced today that the company will unveil KeyTouch Auto, the newest version of the best-selling KeyBank security system at the National Automobile Dealership Convention in San Francisco, January 23-25, at the Security Key System booth, #3523N.

“KeyTouch Auto is revolutionary,” said Security Key Systems’ Founder and General Manager Steve Singleton. “With this new system, a dealership can track a vehicle from the time it is ordered or purchased to the time it is sold. KeyTouch tracks vehicles from the PDI department to the photo department, to the showroom to out-the-door after a sale.”


From January 23 to 25, KeyVault and Key Register by KeyLogix representatives will return to the NADA conference to help auto dealers select an electronic key management system for managing keys and maintaining employee accountability.

“Digitization is one of the major trends in the auto industry right now, so we expect as we move into a new year with a predicted spike in sales, dealerships will be looking to update their key control processes,” said Ron Swan, president of Advanced Dealer Services, who sells both KeyVault and Key Register systems.

Dealerships at NADA 2015 in San Francisco need to take heed to the message that their data and reputation could be stolen by a single person out to (1) have fun, (2) cause mischief or (3) looking for financial gain.



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