There may be bigger things than having PII stolen at times. Imagine, your web servers have been breached. Some PII/sensitive data has been stolen. Ok, this happens every day.
However, if you are Sony you might want to think about the bigger picture. Reputation.
Email content that is stolen and the posted for the public to view.
Jock Pereira | firstname.lastname@example.org | http://www.jockpereira.com | 978-666-4000